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Interscience Management Review

Abstract

Nowadays every businesses, whether selling products, services or idea are converting to digital business. “Opting out” of the digital revolution is not a choice. It is here, and it’s fundamentally changing every aspect of the business: strategies, business models, processes and the future workforce. The workplace is changing. Right now, core characteristics of the labour market are changing – driven largely by technology. Digital technology has fundamentally changed every aspect of the business: strategies, processes, job functions, and business models. The workforce needs not only to adapt to meet evolving demands, but also to develop the skill sets to achieve their new goals. For example, to design for the web and mobile devices, graphic designers need to understand coding languages such as HTML5 and others. Similarly, salespeople must understand the data and analytics tools that businesses use to drive growth. As a result, many enterprises are experiencing a skills gap – indeed, a recent survey reports that 38 per cent of businesses globally are struggling to find the right talent. More and more tasks are becoming automated, performed by computers or machines, and this means humans need to adapt. Liquid Workforce is another way of saying people will need to re-train in order to stay relevant in the midst of the digital revolution. A Liquid Workforce is one that is able to rapidly adapt and change based on the environment that they are in.

DOI

10.47893/IMR.2011.1080

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