Interscience Management Review
Abstract
The study investigates tourist’s motivationstrategies with a segmentation approach in order to give an understanding of the theory of motivationstrategies in general and the motivation factors influencing consumer decision making in a tourism context in particular. The research findings identified two tourist segments based on motivationstrategies , referred to as “Traditional Tourists” and “Nightlife and Positive Recommenders”, with social and intellectual motivationstrategies found as the strongest motivations .Based on the findings of the study, some policy recommendations are given to the local tourism marketers and managers in order to develop the local tourism industry appropriately.
Recommended Citation
Kasgari, Bagherbagherian
(2010)
"Tourist Motivationstrategies and Activities Reference to Maharashtra, India,"
Interscience Management Review: Vol. 3:
Iss.
2, Article 2.
DOI: 10.47893/IMR.2010.1055
Available at:
https://www.interscience.in/imr/vol3/iss2/2
DOI
10.47893/IMR.2010.1055
Included in
Business Administration, Management, and Operations Commons, Human Resources Management Commons
