In this paper author highlighted Supply Chain Management in agriculture marketing and implemented throughout the chain to guarantee optimal chain performance. This paper author compares traditional marketing of Indian Agriculture marketing and proposed methodology of Agriculture marketing using supply chain Management.
Patidar, Rakesh; Khan, Imtiyaz; and Sharma, Arun
"Supply Chain Management: Application in Agriculture Marketing,"
Interscience Management Review: Vol. 3:
2, Article 10.
Available at: https://www.interscience.in/imr/vol3/iss2/10