"Supply Chain Management: Application in Agriculture Marketing" by Rakesh Patidar, Imtiyaz Khan et al.

Interscience Management Review

Article Title

Supply Chain Management: Application in Agriculture Marketing

Authors

Rakesh Patidar, MIT Mandsaur, IndiaFollow
Imtiyaz Khan, MIT Mandsaur, IndiaFollow
Arun Sharma, MIT Mandsaur, IndiaFollow

Abstract

In this paper author highlighted Supply Chain Management in agriculture marketing and implemented throughout the chain to guarantee optimal chain performance. This paper author compares traditional marketing of Indian Agriculture marketing and proposed methodology of Agriculture marketing using supply chain Management.

Recommended Citation

Patidar, Rakesh; Khan, Imtiyaz; and Sharma, Arun (2010) "Supply Chain Management: Application in Agriculture Marketing," Interscience Management Review: Vol. 3: Iss. 2, Article 10.
DOI: 10.47893/IMR.2010.1063
Available at: https://www.interscience.in/imr/vol3/iss2/10

DOI

10.47893/IMR.2010.1063

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