Interscience Management Review
Abstract
In this paper author highlighted Supply Chain Management in agriculture marketing and implemented throughout the chain to guarantee optimal chain performance. This paper author compares traditional marketing of Indian Agriculture marketing and proposed methodology of Agriculture marketing using supply chain Management.
Recommended Citation
Patidar, Rakesh; Khan, Imtiyaz; and Sharma, Arun
(2010)
"Supply Chain Management: Application in Agriculture Marketing,"
Interscience Management Review: Vol. 3:
Iss.
2, Article 10.
DOI: 10.47893/IMR.2010.1063
Available at:
https://www.interscience.in/imr/vol3/iss2/10
DOI
10.47893/IMR.2010.1063
Included in
Business Administration, Management, and Operations Commons, Human Resources Management Commons
