Interscience Management Review


Considering a need for understanding the pilgrim satisfaction of a religious event, a study was organized by the authors. The objectives of the study include measuring pilgrim satisfaction, exploring differences in pilgrim satisfaction across selected demographic characteristics, identifying key factors that influence pilgrim satisfaction and know their relative importance. This paper presents the findings of the study. About 200 pilgrims who visited a Buddhist event were interviewed with a structured questionnaire and responses were sought. Results indicate that providing basic facilities to the pilgrims would be single most important factor influencing the satisfaction. Further details of the results along with the implications and limitations are presented in the paper.



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