This paper links SME performance, with the use of planning and demographics of key person. A model and research frame work has been developed to study the linkage between dependent (SME performance) and independent (use of planning) variables. Structured questionnaire schedule is developed, based on previous research works in this area. A survey is conducted among the representative firms (SMEs in rubber and plastic sector). Statistical test using SPSS and AMOS is conducted and the results are interpreted. Univariate and multivariate tests are used to test the hypotheses formed. Planning, standardization and IT usage by the firms are significantly influencing firm performance. The paper highlights the importance of planning to better the firm performance. For the SMEs to come fourth and to survive in this highly competitive and globalized environment, specific competencies of planning and IT usage are to be attained.
MADHU, MEERA; P, BIJU AUGUSTINE; and M, BHASI
"PLANNING AND PERFORMANCE: EXPLORATORY FINDINGS FROM SMALL AND MEDIUM RUBBER AND PLASTIC SECTOR FIRMS,"
International Journal of Mechanical and Industrial Engineering: Vol. 2
, Article 3.
Available at: https://www.interscience.in/ijmie/vol2/iss4/3