The online matrimonial market is growing rapidly, thousands of matched with matrimonial portal. The major benefits of online matrimonial markets are the ability to reach a large number of matrimonial website at low costs, to provide detailed information online, to take applications and profile matching. Also using intelligent program current information can be checked matches made more quickly. This research make the Indian online website for personalized and customization one-to-one interaction and transactions. The core component used to generate this personalized web page is the item based collaborative filtering recommendation replica. The benefits enabled by the research will be for the organization in Indian how to put together the mechanism to renovate itself to the digital market and gain competitive advantage by using electronic trade technology especially about the matrimonial market.
Rajawat, Anand Singh; DWIVEDI, UPENDRA; and Upadhyay, Akhilesh R.
"Advanced Intelligent Technique for Personalization and Customization of Marital Website,"
International Journal of Computer and Communication Technology: Vol. 8:
1, Article 8.
Available at: https://www.interscience.in/ijcct/vol8/iss1/8