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Graduate Research in Engineering and Technology (GRET)

Abstract

The usage of active learning approaches for the delivery of courses can enhance the learning ability of students. This case study establishes the effectiveness of active learning strategies and benefits in grasping the curriculum which is a central concept of student-centered learning, derived from the productive approach. This study focuses on the Course in Digital Marketing where there is a scope to enhance and encourage active participation of students to explore and configure recent tools such as Blogger, Google Ads, Facebook Ads manager, small SEO tools to name a few. The students can analyze and review the performance of advertising campaigns with the Analytics tool and suggest improvement plans based on performance metrics. The active learning approach enhances their interpersonal, and communication skills and a chance for employability in the field of marketing or have their own business ventures.

DOI

10.47893/GRET.2022.1149

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